How to Plan an Incredible Family Trip to Japan in 2023/2024. Learn more.
Asia Highlights — Creating Beautiful Journeys in Asia

Asia Highlights — Creating Beautiful Journeys in Asia

By Ruby ZhaoUpdated Sep. 4, 2023

At Asia Highlights, we are committed to providing you an premium, quality private tour, whether it's for family fun, romantic couples, milestone celebrations, or checking off a bucket list — your planning will be made easy with just one specialist throughout.

To create your ideal trip, all of your ideas and requirements will be carefully considered. Your 1:1 travel advisor will listen to your needs, provide you comprehensive expert advice, and discuss with you the itinerary details.

Your will receive 24-7 support during your trip from your local tour guide, Asia Highlights' customer care manager, and your travel advisor. We'll work together to ensure you have a smooth and enjoyable trip.

Asia Highlights began from China Highlights, Operating since 1998

China Highlights - Discovery Your WayChina Highlights - Discovery Your Way

Having begun in China (from China Highlights in 1998, the same day when Google was launched online), we have helped over 100,000 worldwide clients plan their tailor-made trips to Asia.

It was in 1998 that Victor Shu started China Highlights as a way to help Western individuals discover the real China. As a tour guide for 4 years, he had been fed up with guiding foreign travelers in large groups, merely scratching the surface of China on inflexible, tourist-trap tours. After hearing much negative feedback about traveling in big groups, Victor Shu initiated a new way of traveling in China: private tours, created to match your own interests and budget.

China Highlights

Over the last 20+ years, China Highlights has created many "firsts" and now is one of the best China tour companies that specializes in customized and creative China tours, serving over 10k satisfied clients every year (more than 8,000 excellent reviews from our clients on TripAdvisor, by far the largest number among all travel agencies in China). In 2020 and 2021, when China was not open for international travel, there were still more than 2,000 China expats traveling with China Highlights.

  • The first travel company to provide private tailor-made tours in China, we ensure the unique needs of every traveler are well taken care of.
  • The first travel company to use PayPal in China, we took this step to make online payment fast and secure.
  • The first travel company to abandon shopping commissions and provide no-shopping authentic travel experiences, we helped the tour service trend in China develop in a positive way.
  • The first travel company to try local restaurants for travelers, we made it possible to taste a wide variety of Chinese food.


Learn more about how we've evolved over 20 years.

Asia Highlights

Many of our clients came to China for the second and even the third time because of their appreciation of China Highlights' travel service. Many of them asked us to provide similar quality travel options in other destinations outside China. And so, the Asia Highlights website was launched on January 1st, 2016, after we had carefully handpicked travel destinations/experiences and helped our loyal clients discover other Asian areas for a few years.

98.8% Positive Customer reviews among 10,000+

Clients Who Traveled with Asia Highlights

Honeymoon in ThailandA honeymoon trip with Asia Highlights in Chiang Mai, Thailand

We believe that all our clients are valuable and unique individuals. It's our clients' needs that encourage us to go the extra mile and discover the world in new ways.

Most of our clients traveled to Asia to celebrate their wedding anniversary, their birthday, their child's graduation, or their honeymoon, as well as to enjoy their retirement life or a second honeymoon.

Here are some stories about the clients who traveled with Asia Highlights.

1) Mr. and Mrs. Parsons from the US traveled to Vietnam, Cambodia, and Thailand for 2 weeks for a family reunion trip.

Review of Asia Highlights

2) Mr. Pyle from the UK traveled to Thailand with his family for two weeks to enjoy their family time.

Review of Asia Highlights

3) Mr. and Mrs. Parker from the US visited Thailand and Cambodia with their daughters for two weeks. That was their first visit to the SE Asia countries.

Review of Asia Highlights

4) Mr. and Mrs. Smith from the US traveled to Vietnam and Laos for 2 weeks. This was their second trip with Asia Highlights.

Review of Asia Highlights

We are crazy about creating life-changing experiences for all the world's unique travelers.

20+ years' experience working on customized tours has allowed us to develop a quality management system, which is the key factor in ensuring every single trip is enjoyable.

1) We provide premium, customized private tours: a private tour doesn't mean breaking the bank.

How much does it cost to visit Southeast Asia

Located in Guilin (a magnet for tourism in China), we have an efficient and comprehensive working system, and we keep looking for cooperation with enterprises to provide the most cost-effective in excellent experiences, making us able to provide affordable private tours.

With a budget of US$200–300 per day per person, you can enjoy a visit with a private tour guide, a private driver, and staying in 4–5-star hotels in most countries in Asia, including China, Thailand, Vietnam, Cambodia, Laos, Myanmar, Indonesia, Malaysia, The Philippines, and Mongolia. A 2-week private tour usually costs US$3,000–4,000 per person.

Traveling to Japan, South Korea, and Singapore costs 2–3 times this for a private tour.

2) We choose guides who love to work for travelers' smiles.

The travel guide of China HighlightsThe guide at China Highlights and Asia Highlights loves to work for travelers' smiles.

Our guides must be locals with a good understanding of international travelers ("3 years' experience serving Westerners' private tours" is the minimum threshold). They are regularly reviewed and updated, especially regarding their "must do", "cannot do", and 'do better" areas.

3) We offer 24-7 support via email, WhatsApp, Imessage, and/or WeChat

Travel advisor at Asia HighlightsYour travel advisor will be available 24-7 hours to ensure you have a smooth and enjoyable trip.

During your trip, you'll have a support group, which includes your local tour guide, the customer care manager, and your 1:1 travel advisor, to make sure your trip is smooth and enjoyable. The support team can be reached at any time for any change or emergency.

4) We provide a super-friendly cancellation policy

Asia Highlights

100% refund of any payments made to Asia Highlights prior to 3 weeks before departure (detail⇒).

All these together contribute to the experience of 10k+ satisfied clients every year and 8,000+ 5-star reviews. We hope you will be one of them soon! :-)

Meet Asia Highlights' Team — We See People as Our Most Valued Asset

China Highlights & Asia Highlights Team China Highlights & Asia Highlights Team

A group of about 100 people (80% of the team before COVID-19) are working now at China Highlights and Asia Highlights in Guilin, China. Among our team, 75% are females. Most of us have got married and have 1–2 children. Raising kids and traveling together allow us to know more about the needs of parents and kids on a family trip.

Many of us, including company founder Victor Shu and CEO Steven Zhao, have been working at China Highlights and then Asia Highlights since graduation. We create beautiful journeys for our clients and we also create beautiful journeys for our team in the office, which leads to a highly cohesive team, as well as a persistently high-quality travel service.

Victor Shu: Founder of China Highlights

Victor Shu: Founder of China Highlights

Victor was an experienced English-speaking travel guide in the 1990s. He loves hiking and likes to travel off the beaten paths. With a dream of providing authentic travel experiences in China, he started China Highlights in 1998.

Now, he is the founder of a local church in Guilin and works there most of the time.

Steven Zhao: CEO

Steven Zhao: CEO of Asia Highlights

Steven joined China Highlights right after his graduation in 2004, first as an SEO trainee, followed by a time in sales, then as a project manager, our marketing director, and other roles before becoming the CEO.

He is a history fanatic, who believes that the future lies in the past, and most present-day challenges can be answered with historical wisdom.

Steven is also a travel enthusiast, who likes taking his history books to travel destinations and exploring the profound historical culture behind them. His last trip was along the Silk Road into Central Asia and Iran.

The company is his passion. He even met his love in the office, and they continue to work and travel together.

Karen Yang: Chief Manager

Karen Yang: Chief Manager of Asia Highlights

Karen, now the mother of two kids, joined China Highlights in 2003 when she was in her last year of college.

Karen is good at setting up performance standards and procedures, which makes China Highlights' and Asia Highlights' business advance in a positive way. The amount of people traveling with Asia Highlights in 2022 has exceeded that before COVID (in 2019)!

Lissy Xu: Marketing Manager

Lissy Xu: Marketing Manager of Asia Highlights

Lissy was first a German-speaking travel guide. After that she launched the German brand version of China Highlights. She was the first one to come up with the idea of expanding our tour service to other Asia countries besides China. In 2016, she founded the brand Asia Highlights.

Lissy loves traveling and meeting new people. Getting lost in the local streets and lanes is her favorite thing to do during a tour.

She is a cancer survivor and the mother of two kids. She believes that persistence and travel lead to a better life. Now, she is working with the team to expand our service to Africa and the Americas.

Why Travel with Asia Highlights (98.8% positive customer reviews among 10,000+)

  • Unique experiences tailored to your interests: Enjoy a premium trip that goes beyond the typical tourist attractions.
  • Hassle-free travel and peace of mind: Every aspect of your trip will be carefully planned and organized by your 1:1 travel consultant.
  • Experienced and knowledgeable guides: Your guides will be local and love to work for travelers' smiles.
Popular tours
Make the most of your time
Choose the best time to visit

Get Inspired with Some Popular Itineraries

At Asia Highlights, we create your kind of journey — your dates, your destinations, at your pace. You can have any trip tailor made for your travel.

More Travel Ideas and Inspiration

We are here to help you...
Start planning your tailor-made tour with 1-1 help from our travel advisors. Create My Trip
4.9 ExcellentTrustPilot rating TrustPilot Logo

Sign up to Our Newsletter

Be the first to receive exciting updates, exclusive promotions, and valuable travel tips from our team of experts.

The Asia Highlights Experience

1-to-1 Expert Planning

1-to-1 Expert Planning

Your tour will be tailor-made to suit you by a destination expert. Your personal travel advisor will always reply within 24 hours.

Personal Journeys

Personal Journeys

Enjoy having your own personal local guide and ride. Explore destinations at your own pace. Have as much flexibility as possible.

Authentic Experiences

Authentic Experiences

Go beyond the sightseeing. Understand the destinations by practicing the local culture and interacting with local people.

One-Stop Service

One-Stop Service

Leave all the booking work to us, including international and internal transportation, visas, hotels, meals, and activities.

Where Can We Take You Today?

About Us
At Asia Highlights, we are committed to providing you a premium, quality private tour, whether it's a milestone trip, family trip, or bucketlist trip — your planning will be made easy with just one specialist throughout. Know more ...
Rated 4.9 out of 5 | Excellent
China Highlights International Travel Service Co., LTD
Corporate Number: 914503003486045699
Featured on