At Asia Highlights, we are committed to providing you an premium, quality private tour, whether it's for family fun, romantic couples, milestone celebrations, or checking off a bucket list — your planning will be made easy with just one specialist throughout.
To create your ideal trip, all of your ideas and requirements will be carefully considered. Your 1:1 travel advisor will listen to your needs, provide you comprehensive expert advice, and discuss with you the itinerary details.
Your will receive 24-7 support during your trip from your local tour guide, Asia Highlights' customer care manager, and your travel advisor. We'll work together to ensure you have a smooth and enjoyable trip.
Asia Highlights began from China Highlights, Operating since 1998
Having begun in China (from China Highlights in 1998, the same day when Google was launched online), we have helped over 100,000 worldwide clients plan their tailor-made trips to Asia.
It was in 1998 that Victor Shu started China Highlights as a way to help Western individuals discover the real China. As a tour guide for 4 years, he had been fed up with guiding foreign travelers in large groups, merely scratching the surface of China on inflexible, tourist-trap tours. After hearing much negative feedback about traveling in big groups, Victor Shu initiated a new way of traveling in China: private tours, created to match your own interests and budget.
Over the last 20+ years, China Highlights has created many "firsts" and now is one of the best China tour companies that specializes in customized and creative China tours, serving over 10k satisfied clients every year (more than 8,000 excellent reviews from our clients on TripAdvisor, by far the largest number among all travel agencies in China). In 2020 and 2021, when China was not open for international travel, there were still more than 2,000 China expats traveling with China Highlights.
- The first travel company to provide private tailor-made tours in China, we ensure the unique needs of every traveler are well taken care of.
- The first travel company to use PayPal in China, we took this step to make online payment fast and secure.
- The first travel company to abandon shopping commissions and provide no-shopping authentic travel experiences, we helped the tour service trend in China develop in a positive way.
- The first travel company to try local restaurants for travelers, we made it possible to taste a wide variety of Chinese food.
...
Learn more about how we've evolved over 20 years.
Many of our clients came to China for the second and even the third time because of their appreciation of China Highlights' travel service. Many of them asked us to provide similar quality travel options in other destinations outside China. And so, the Asia Highlights website was launched on January 1st, 2016, after we had carefully handpicked travel destinations/experiences and helped our loyal clients discover other Asian areas for a few years.
98.8% Positive Customer reviews among 10,000+
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Great Experience
WOW! I’ve traveled Asia some & I must say Sharon & Asia Highlights made this trip so much more enjoyable and easy More
Stephen Hollis,
Aug 2023
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Alisa has has been great to work with
Alisa with Asia Highlights has has been great to work with. Very friendly and responsive. More
Ana Rausch,
Aug 2023
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Using Sharon right now to book our…
Using Sharon right now to book our upcoming trip to Thailand. She has booked everything that we asked for. Has answered all of my inquiries, which has been many! Looking forward to having a great girls trip in Thailand More
Tracy,
Aug 2023
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Thailand, Singapore, Bali
In Thailand, Tanny and Nori(Suparp), were both incredible! They were both fun, funny, and full of knowledge and made sure we got the full experience. They went the extra mile and always made sure we had cold bottled water and towels to cleanse our hands. In Singapore, Nicole was an absolute gem. She was so kind and knowledgeable and guided us in the right direction to make our day as enjoyable as possible. She helped us choose a top notch local lunch and coffee spot in China Town and taught us so much about the country! In Bali, Emon was an absolute joy. He was very knowledgeable and kind and absolutely made sure we were feeling comfortable and was willing to be flexible with us. He was fun to converse with and made our time traveling between destinations so enjoyable! I cannot recommend Asia Highlights enough! Accommodations, travel arrangements and guided tours were all a breeze. More
Cassi Thunker,
Jul 2023
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Very supportive
Very supportive ! I have received eticket for Sky Lattern Festival very fast More
Chi?n Nguy?n Ng?c,
Jul 2023
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My experience in Chang Mai with Asia Highlights
I greatly enjoyed my experience with Asia Highlights for a trip I booked to Thailand.All of my interests were catered too. My guide in Chang Mai Gemma was excellent.I truly felt the soul of Thailand culture and Buddhism. More
Richard,
Jul 2023
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A pleasure to plan with
Well, this has been a painless and pleasurable process to find such a wonderful company. I had specific dates and places to be and Sharon worked with me diligently to refine the schedule and costs to suit my travel needs and budget. She informed me of a special tour on the dates I am to be in Thailand and I added that to my previous plans. More
Chris Williams,
Jul 2023
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Large multi-generational holiday in Thailand
The holiday was wonderful. Our guides, Mr Monchai (Bangkok), and Ms Tipagorn (Tippy) (Chiang Mai) were exceptional. Travelling in a large multigenerational group with many children requires patience and our guides truly understood that. Mr Monchai and Ms Tippy shared their extensive knowledge of the many wonderful places we visited, and were flexible to take us to additional places along the way based on discussions. While everyday was busy, having them greet us with patience and a smile truly made this a memorable holiday. The hotels we stayed at were equally wonderful and went above and beyond to celebrate not only my parents 50th anniversary but also celebrate 2 milestone birthdays that occurred. We will cherish this holiday for many years to come. We hope to use Asia Highlights again. More
CL,
Jul 2023
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I never used a travel agent in my life
I never used a travel agent in my life, but Sharon for Asia Highlights did a phenomenal job helping planning and coordination a family vacation. The best part of working with Sharon was that she maintained an open line of communication and provided answers to my question well within 12-24 hours. Additionally, Sharon was flexible and customized our vacation to my families needs. Overall great experience. More
Antione Barry,
Jul 2023
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Great company to plan a trip to Southeast Asia!
Sharon Haung has been wonderful to work with! Very patient and accommodating. Responds immediately given time change and is prepared, prompt, and professional. More
Debi Hinerfeld,
Jul 2023
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We took a 15 days trip (10 days Vietnam and 5 days Thailand …
It was an amazing experience the guides and drivers were there awaiting for us at each airoport for a transfer to the hotels also on time for all the tours all the guides were so lovely , very experienced and spoke very good English , one of the days on tour in Thailand I lost my phone in a temple in Bangkok mr chai went out of his way in a middle of thousands of visitors and managed to find an bring it back to me I found that amazing , also while on a trip I contacted Jason li out tour organizer few time via whatup and he replied and helped on the spot I recommend asiahilights 150% The quality of the service hotels the guides the drivers outstanding From start to finish ABSOLUTELY BRILLIANT ???? More
SIMO el ghobar,
Jun 2023
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Wonderful Guides and Experience
Our large group arrived in Bangkok with Tanni as our guide. She was wonderful! An absolute joy to spend time with. She is knowledgeable, kind, and extremely funny. I don’t know what we would have done without her! After Bangkok, we traveled to Chang Mai, where Indy was our tour guide. She was a delight! She is kind, knowledgeable, and so patient. Our trip to Thailand was an adventure of a lifetime and these two women helped make it memorable. I would definitely use Asia Highlights for any future travel in Asia. More
Jessica Bennett,
Jun 2023
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Guide - Chai
We travelled from Vietnam to Bangkok and were blessed to have a guide named Chai. He was a superb guide and it is a pity we couldn't bottle him and take him home. He was very knowledgeable and an absolute gentleman. He could not have done enough to facilitate us and imparted so much knowledge about the Temples, Buddism and the History of Thailand in general. Not only did he give us a great overview of the past and current ways of living in Thailand but I also feel I came away a much better person having interacting with him. I will carry many of his teachings with me for the rest of my life and know that having met him was a very special blessing in my life. More
Customer,
Jun 2023
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Our guide Tanni was kind
Our guide Tanni was kind, knowledgeable, funny and beyond accommodating for our group. We felt like we'd made a friend and it enhanced our trip in the most positive way. Everything was coordinated perfectly which is not easy to do in a large traveling group. Excellent experience! More
Marissa Manson,
Jun 2023
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We are only on day 5 of our 15 day trip…
Our first stop so far was in Hanoi where our guide Trong was just so awesome! He shared about his culture and family life which showing us sites through a city tour. He was so funny making lots of jokes and always made sure we were having fun while learning about everything! He checked on us frequently even when we were no longer with him since we then went on a cruise in Halong Bay! Halong Bay and the cruise on Paradise Elegance went way above anything I expected. The scenery was breathtaking, the ship was so beautiful and clean with such fresh, good food! And I can’t sing enough praise for the staff who took care of us- especially Anna and Belle! They went above and beyond to make sure we enjoyed every aspect from eating meals with Anna to every other detail with Belle! I highly recommend Asian Highlights to help plan these extraordinary trips! This already has been a trip of a lifetime and we still have so much more to see all thanks to Cathy!! More
Diane Creitz,
Jun 2023
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Tanni for the win!
14 of my closest friends and family descended upon Bangkok ready to see the town. Asia highlights and Tanni took us on a tour that changed our lives. We experienced so much everyday. Tanni was amazing! She did all the thinking for us, so we all could just be present and enjoy the moment. I can’t recommend this company, and especially Tanni enough. More
Megan McGlynn,
Jun 2023
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This isn't my first trip with Asia…
This isn't my first trip with Asia Highlights. They are great at helping me plan, working my requests into the itinerary, and booking it all. We travel with friends and just got back from a trip to Thailand and Vietnam. Albee did a great job with all the details and we had a wonderful time. We will use them for our next adventure! More
Katie Potesta,
Jun 2023
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Amazing service
Although we have not been our trip yet I wanted to still write a review based on customer service and the ease of booking. Alisa has been extremely prompt and responsive with planning our trip to Thailand. She has had great recommendations and guidance to add to our custom itinerary. Highly recommend using Asia highlights! -Alex More
Alex,
May 2023
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I have never hear of this company…
I have never hear of this company before , and after reading all these reviews ,I decided to give it a try . The professionalism and communicative skill received by one of the agent , Sharon of Asia Highlights , convince me that She was the right travel agent for my trip in Asia . Very quickly she communicated with me and got all the detail of my desire vacation . Sharon made me a great itinerary with great experiences that I am dreaming to experience and I am looking forward to it . Thanks Sharon for been so great and crafting me a dream vacation with great suggestions. More
orge alvarez,
May 2023
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Coco Yang worked tirelessly to…
From the moment I landed in Bangkok, Ms Noi Ying was there to welcome me and get me settled into my hotel. We enjoyed several days together touring Bangkok and Kanchanaburi. In Chiang Mai, Mr Ekachai took my son snd I on an amazing trip to the Elephant Jungle Sanctuary and to visit a community Lanna home, gardens and a hands-on cooking class preparing an authentic Thai meal. Lisa arranged a last-minute speedboat tour of 5 breathtaking islands in Phuket. From start to finish, the guides exceeded my expectations!! Thank you, Asia Highlight!! Debbie Woods More
Debbie Woods,
May 2023
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Clients Who Traveled with Asia Highlights
We believe that all our clients are valuable and unique individuals. It's our clients' needs that encourage us to go the extra mile and discover the world in new ways.
Most of our clients traveled to Asia to celebrate their wedding anniversary, their birthday, their child's graduation, or their honeymoon, as well as to enjoy their retirement life or a second honeymoon.
Here are some stories about the clients who traveled with Asia Highlights.
1) Mr. and Mrs. Parsons from the US traveled to Vietnam, Cambodia, and Thailand for 2 weeks for a family reunion trip.
2) Mr. Pyle from the UK traveled to Thailand with his family for two weeks to enjoy their family time.
3) Mr. and Mrs. Parker from the US visited Thailand and Cambodia with their daughters for two weeks. That was their first visit to the SE Asia countries.
4) Mr. and Mrs. Smith from the US traveled to Vietnam and Laos for 2 weeks. This was their second trip with Asia Highlights.
We are crazy about creating life-changing experiences for all the world's unique travelers.
20+ years' experience working on customized tours has allowed us to develop a quality management system, which is the key factor in ensuring every single trip is enjoyable.
1) We provide premium, customized private tours: a private tour doesn't mean breaking the bank.
Located in Guilin (a magnet for tourism in China), we have an efficient and comprehensive working system, and we keep looking for cooperation with enterprises to provide the most cost-effective in excellent experiences, making us able to provide affordable private tours.
With a budget of US$200–300 per day per person, you can enjoy a visit with a private tour guide, a private driver, and staying in 4–5-star hotels in most countries in Asia, including China, Thailand, Vietnam, Cambodia, Laos, Myanmar, Indonesia, Malaysia, The Philippines, and Mongolia. A 2-week private tour usually costs US$3,000–4,000 per person.
Traveling to Japan, South Korea, and Singapore costs 2–3 times this for a private tour.
2) We choose guides who love to work for travelers' smiles.
Our guides must be locals with a good understanding of international travelers ("3 years' experience serving Westerners' private tours" is the minimum threshold). They are regularly reviewed and updated, especially regarding their "must do", "cannot do", and 'do better" areas.
3) We offer 24-7 support via email, WhatsApp, Imessage, and/or WeChat
During your trip, you'll have a support group, which includes your local tour guide, the customer care manager, and your 1:1 travel advisor, to make sure your trip is smooth and enjoyable. The support team can be reached at any time for any change or emergency.
4) We provide a super-friendly cancellation policy
100% refund of any payments made to Asia Highlights prior to 3 weeks before departure (detail⇒).
All these together contribute to the experience of 10k+ satisfied clients every year and 8,000+ 5-star reviews. We hope you will be one of them soon! :-)
Meet Asia Highlights' Team — We See People as Our Most Valued Asset
A group of about 100 people (80% of the team before COVID-19) are working now at China Highlights and Asia Highlights in Guilin, China. Among our team, 75% are females. Most of us have got married and have 1–2 children. Raising kids and traveling together allow us to know more about the needs of parents and kids on a family trip.
Many of us, including company founder Victor Shu and CEO Steven Zhao, have been working at China Highlights and then Asia Highlights since graduation. We create beautiful journeys for our clients and we also create beautiful journeys for our team in the office, which leads to a highly cohesive team, as well as a persistently high-quality travel service.
Victor Shu: Founder of China Highlights
Victor was an experienced English-speaking travel guide in the 1990s. He loves hiking and likes to travel off the beaten paths. With a dream of providing authentic travel experiences in China, he started China Highlights in 1998.
Now, he is the founder of a local church in Guilin and works there most of the time.
Steven Zhao: CEO
Steven joined China Highlights right after his graduation in 2004, first as an SEO trainee, followed by a time in sales, then as a project manager, our marketing director, and other roles before becoming the CEO.
He is a history fanatic, who believes that the future lies in the past, and most present-day challenges can be answered with historical wisdom.
Steven is also a travel enthusiast, who likes taking his history books to travel destinations and exploring the profound historical culture behind them. His last trip was along the Silk Road into Central Asia and Iran.
The company is his passion. He even met his love in the office, and they continue to work and travel together.
Karen Yang: Chief Manager
Karen, now the mother of two kids, joined China Highlights in 2003 when she was in her last year of college.
Karen is good at setting up performance standards and procedures, which makes China Highlights' and Asia Highlights' business advance in a positive way. The amount of people traveling with Asia Highlights in 2022 has exceeded that before COVID (in 2019)!
Lissy Xu: Marketing Manager
Lissy was first a German-speaking travel guide. After that she launched the German brand version of China Highlights. She was the first one to come up with the idea of expanding our tour service to other Asia countries besides China. In 2016, she founded the brand Asia Highlights.
Lissy loves traveling and meeting new people. Getting lost in the local streets and lanes is her favorite thing to do during a tour.
She is a cancer survivor and the mother of two kids. She believes that persistence and travel lead to a better life. Now, she is working with the team to expand our service to Africa and the Americas.
Why Travel with Asia Highlights (98.8% positive customer reviews among 10,000+)
- Unique experiences tailored to your interests: Enjoy a premium trip that goes beyond the typical tourist attractions.
- Hassle-free travel and peace of mind: Every aspect of your trip will be carefully planned and organized by your 1:1 travel consultant.
- Experienced and knowledgeable guides: Your guides will be local and love to work for travelers' smiles.
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At Asia Highlights, we create your kind of journey — your dates, your destinations, at your pace. You can have any trip tailor made for your travel.